Cookies Policy

The Exhibit uses cookies, in combination with pixels, local storage objects, and similar technologies (collectively, “Cookies” unless otherwise noted) to help The Exhibit function and to distinguish you from other users. This helps us provide you with a good experience, improve our service, and to personalize content to you while you use The Exhibit.

This cookie policy (“Cookie Policy”) describes the types of Cookies we use on The Exhibit and our purposes for using them. In this policy, we'll refer to as the "Site". We'll refer to the Site, and our other services collectively as the "Services".

Types of Cookies


A cookie is a small data file of letters and numbers sent from a server to your web browser. They are stored in your browser’s cache and allow a website or a third party to recognise your browser. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit The Exhibit. There are four primary types of cookies:

  • First-party Cookies: First-party cookies are those set by a website that is being visited by the user at the time (e.g., Cookies placed by
  • Third-party Cookies: Third-party cookies are Cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a Cookie through that website, this would be a third-party Cookie. Third-party Cookies may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie.
  • Persistent Cookies: Persistent cookies remember certain information about your preferences for viewing the site, and allow a website to recognise you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.
  • Session Cookies: Session cookies are specific to a particular browser session and carry information as you view different pages so you don’t have to re-enter information every time you change pages or attempt to checkout. Session cookies are temporary, and they expire and delete themselves automatically after a short period of time, like after you leave the Site or when you close your web browser.

Other Technologies

In addition to Cookies, there are other similar technologies used by The Exhibit and elsewhere on the web or in mobile ecosystems.

Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are rendered invisibly on web pages when you open a page. We use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.

Social Sharing Tools: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.

Local Storage Objects: These (sometimes called flash cookies) are sets of data that can be stored on your browser by a site or app. They can be used to maintain preferences, maintain a history of usage, or even maintain the state or settings of an app.

Analytics Tools. We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.

Your Consent

Certain Cookies are employed to make the Site function for its intended purpose, and are provided based on contractual necessity based on your agreement with The Exhibit to perform the Services you have requested.

By choosing to use our Services after having been notified of our use of Cookies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you consent to the placement of Cookies on your browser by us and our third party service providers.

Please read this Cookie Policy carefully for details about why we use Cookies and the information they collect from and about you.

Withdraw Your Consent at Any Time

If you do not wish to accept Cookies in connection with your use of The Exhibit, you will need to delete, and block or disable Cookies via your browser settings; see below for more information on how to do this. Please note that disabling cookies will affect the functionality of The Exhibit, and may prevent you from being able to access certain features of The Exhibit

What Cookies Do We Use and Why?

Generally The Exhibit uses Cookies to distinguish you from other users of The Exhibit and recognise your logged in state, to understand what exhibitions users and visitors are interested in, to improve our Services, and to help your browsing experience of the Site and Services feel more customised. More generally, The Exhibit uses Cookie Technologies for the following:

i. Security and Authentication (Strictly Necessary): Strictly Necessary Cookies let you move around The Exhibit and use essential features like secure account areas. Without these cookies, we cannot provide the requested services. We use these Strictly Necessary cookies to:

  • Identify you as being logged into The Exhibit and to authenticate you (including remembering permissions and consents you have granted)
  • Make sure you connect to the right service on The Exhibit when we make any changes to the way it works
  • To maintain the security, safety, and integrity of the Site
  • Ensure the ability to securely complete transactions

ii. Performance and Analytics: These Cookies collect information about how you use The Exhibit e.g. which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and are only used to help us improve how The Exhibit works, understand the interests of our users, and measure the effectiveness of our advertising. We use performance cookies to:

  • Carry out web analytics and provide statistics on how The Exhibit is used
  • Obtain data on the number of users of and visitors to The Exhibit that have viewed an exhibition or artwork
  • Help us improve The Exhibit by measuring any errors that occur
  • Determine whether email messages were opened and if the links were clicked
  • Some of our Performance and Analytics Cookies are managed for us by third parties

iii. Functionality: Functional Cookies are used to provide Services or to remember settings to improve your visit. We use Functionality Cookies for such purposes as:

  • Showing you when you're logged into The Exhibit
  • Keeping you logged in when returning to The Exhibit
  • Remembering if we've already asked you if you want to fill in a survey
  • Remembering if you have engaged with a particular component of The Exhibit so that it won’t repeat
  • Some of the Functional Cookies are managed for us by third parties.

iv. Social Network Sharing: These Cookies help you to interact with social networks you are signed into while using the Services, such as sharing content with the social network, logging in with the social network, and other features you employ with the social network, or that are allowed in the social network’s privacy policy. These may be set and controlled by the social networks, and your preferences with those social networks.

Social networks may also work with The Exhibit or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network.

v. Advertising and Targeting: These third-party cookies are placed by third-party advertising platforms or networks to collect information about your visits to and actions on certain pages of our Website so that they can deliver ads for relevant The Exhibit Services to you later, such as when you are on certain third-party sites. These cookies also track ad performance.

These technologies allow a partner to recognise your computer or mobile device each time you visit The Exhibit based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from The Exhibit. However, these technologies may allow us or a third party to recognise you, either from a single device or across devices, over time. These third parties are required to follow applicable laws and self-regulatory programmes. However, The Exhibit does not have control over these third parties, who each have their own privacy policies and privacy practices.

Opt-out Options on Browsers

Most web browsers allow some control of most Cookies through the browser settings. You can change your web browser's settings to reflect your cookie preferences for first-party Cookies directly from The Exhibit or for third-party cookies. Each browser is a little different, but usually these settings are under the 'options' or 'preferences' menu. The links below provide information about cookie settings for the browsers supported by The Exhibit:




Microsoft Edge

Internet Explorer

Opt-Out Options for Third-Party Networks

Add This Opt-out

Add This delivers social sharing tools which allow you to share Exhibitions and Artworks on The Exhibit. Learn more about their cookie policies here or to opt-out visit this page here. Opt-out provides email and chat support services when you need support on The Exhibit. For more information about their cookie policy and how to opt-out, please visit this page here.

Google Analytics Opt-out

Web traffic tracking - For more information about Google Analytics cookies, please see Google's help pages and privacy policy found here: Google's Privacy Policy and Google Analytics Help pages. Google has developed the Google Analytics opt-out browser add-on; if you want to opt out of Google Analytics, you can download and install the add-on for your web browser here.

Contact Us

If you have questions about the use of Cookie Technologies at The Exhibit, please see the “Contact” section of The Exhibit’s Privacy Policy.

Last updated on 29th May 2018